On the sidelines of the 2nd RUFORUM Triennial Conference, the Communications Officers drawn from the 12 (twelve) TAGDev 2.0 implementing Universities in Africa were taken through an induction training on TAGDev 2.0. The intensive 2-day strategic workshop titled “Strengthening the Capacity of University Communications Officers to Serve as Development Communications Professionals” reiterated the key role that the communications officers play in the University and during the implementation of the program as transformational agents ensuring that impactful narratives of the young African men and women are effectively communicated, how the program has transformed their lives, not only financially but empowering them socio-economically as entrepreneurs to become the next generation of job and wealth creators in agriculture. During the workshop the participants engaged with the TAGDev 2.0 program and the brand voice that best resonated with the goals and aspirations of the program to reflect the transformational impact experienced by the young people, the differently enabled and the refugees while aligning to the University’s goals and vision. The participants were guided through the wholesome content development best practices focusing on the young person, considering inclusivity and diversity and the stakeholders' perspectives with an emphasis on influencing the narrative of the young Africans being empowered through agricultural education and by extension encourage more young people to engage in agricultural activities. The participants officers got to interact and and learn from the success stories, opportunities and challenges experienced by the TAGDev 1.0 implementing universities, Egerton University and Gulu University.
The participants were from Egerton University (Kenya), Gulu University (Uganda), Uganda Martyrs University (Uganda), Universite Mohammed VI Polytechnique (UM6P, Morocco), University of Cape Coast (Ghana), National University of Agriculture (Benin), University of Port Harcourt (Nigeria), University of Bamenda (Cameron), Malawi University of Science & Technology (Malawi), Africa University (Zimbabwe), University of Free State (South Africa) and University of Eldoret (Kenya). other participating Universities were Botswana University of Agriculture and Natural Resources (Botswana), Haramaya University (Ethiopia) and Makerere University (Uganda).
TAGDev 2.0 - Transforming African Agricultural Universities to meaningfully contribute to Africa’s Growth and Development.
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